Marketing in Emerging Markets

Course Overview

Low- to middle-income country (LIMIC) markets or emerging markets, present a unique range of social considerations that may impact on the roll-out approach for any new product or service. In this course, you will explore the marketing process through the lens of a LIMIC market to better understand how to design and/or evaluate a marketing strategy aimed at marketing products in one of these countries.


25 October 2020


*Start Date: 29 October 2020


4 weeks


Online, in our digital classroom


US$250 per person
(Financial Aid Available)

Ready to find out more?

Marketing in Emerging Markets course overview

This is a four-week course, and it will be conducted entirely online through DFI´s Campus platform. Weekly teaching materials will center around four lecture videos of 10-12 minutes produced by DFI, and a number of additional resources that you can read or view. Your weekly tasks will include answering a discussion question, taking a multiple-choice quiz, and undertaking a personal exercise of a more practical nature.

  • Week 1

    Introduction to LIMIC Markets

  • Week 2

    Marketing elements

  • Week 3

    Marketing strategies

  • Week 4

    Focus on Promotion and Communication


DFS, or digital financial services, are any financial services that are available through digital channels and includes payments, credit, savings, transfers and insurance.


Fintech, or financial technology, refers to any digital technological tools or business models used to support the delivery of financial services.


Financial inclusion is a key part of DFI’s agenda and refers to the goal of ensuring that all people, especially marginalised groups, have access to the financial tools they need.


A virtual classroom is a learning environment that only exists through a digital platform and that allows students to participate regardless of their geographic location. All of DFI’s courses are delivered in a virtual classroom.


Digital Frontiers Institute (DFI) is a digital education provider designed to prepare professionals for the challenges and opportunities they will encounter in a rapidly changing economy.


World-Class Academics and Practitioners


Faith Ekudu 

Faith holds a degree in Mass Communication from Makerere University and a masters in Integrated Marketing Communication from Emerson College. She has over 13 years’ experience in market strategy development and communication with 8 of those in the financial services space, working with various fintechs to drive financial inclusion by improving client onboarding and payment disbursement. She is a strong advocate for financial literacy and trained over 1500 people through her role in Public Relations and Advocacy with the Uganda Insurers Association.  

Faith currently works as the Head of Marketing at Created to Build (CtB) and when she is not working on strategy, spends her time mentoring businesses through her Facebook group.


Manal Mubarak

Manal is a futuristic FinTech expert based in Sudan. She has more than 10 years in financial and telecommunication industries. Currently, she is a freelancer FinTech expert providing consultancy services. Previously, she worked for the Sudan’s national telecommunications company Sudatel, where she established and led the FinTech unit. Before that, she worked for Electronic Banking Co – EBS, a technology company delegated by Central Bank of Sudan to operate national payment systems.  

Manal is a Certified Professional Marketer from CIM – UK. She holds a certificate in Digital Money from DFI – SA. She also holds a master degree in Business Administration from University of Khartoum – Sudan, and Project Management Certificate from PMI-US. 

Manal’s mission is achieving equality for needy people. 


Kickstart your DFS career

Financial Aid

DFI’s mission is to equip a new generation of professionals with the information, skills, and vision they need to guide society towards inclusive digital financial solutions. DFI understand that affordability may stand in the way of your progress as a Digital Finance Professional. We strive to source, manage and administer various student funding opportunities to make tuition more affordable for you.  for deserving students according to sponsor specific requirements. Our goal is to ensure that no student is left behind and have designed affordable payment terms as well as scholarship funds for eligible students.

Use this information to find the best financial aid that supports your objectives. At any stage please contact us at

Option 1: Payment Plans that make your tuition more affordable

Course fees can be made over payments at an agreed date.

Multi-year Programs

Certified Digital Finance Practitioner

  • Year 1: $1335/$445 in 3 installments (works out to $112 p.m.)
  • Year 2: $1335/$445 in 3 installments
  • Year 3: $1335/$445 in 3 installments
Foundational Courses

Foundation courses include the Certificate in Digital Money, and Leading Digital Money Markets.

  • Payment 1: $500
  • Payment 2: $500
  • Payment 3: $500
Specialization Courses

Specialization courses included short courses such as Digital Agriculture and Digital Identity.

  • Payment 1: $125
  • Payment 2: $125

Option 2: Can we help in getting your company to pay or at least contribute to your tuition?

DFI can assist in opening a conversation with your employer to support your tuition. We can cultivate further interest with them to participate on our programs – bringing multiple employees on will result in corporate discounts and thus lower tuition for you.

Request your corporate proposal by contacting us at

Option 3: Referral Program

If your colleagues, friends or family join the course we can open a referral seat for you, which is 100% subsidized by Digital Frontiers Institute. This includes assisting us to create impactful corporate alliances.

Foundation Courses

Eight successful referrals will result in your foundation course being fully subsidized.

Specialization Courses

Four successful referrals will result in your specialization course being fully subsidized.

Option 4: Scholarships

DFI offers partial scholarships to qualifying candidates. Our scholarship funders favor scholarship candidates that contribute to tuition themselves. Ideally, Students should contribute at least half of the tuition fee, the higher your contribution the more likely you are to be considered. Tuition can also be paid in manageable installments. Please see below criteria for scholarships.

  •         I am an active member of the digital financial services industry

Scholarships are adjudicated quarterly and are weighted based on the strength of your application. You will be asked to answer the following questions in your application:

  • Please provide a brief overview of experience.
  • To what extent does your organization contribute to financial inclusion.
  • How will your attendance on this course benefit your organization, your initiative, your country?
  • Describe your current role and responsibilities.
  • Why do you think you should receive financial aid?
  • I can contribute $ to my course.

You can apply for a scholarship on the course registration page, where applicable. Not all courses have scholarship programs.